How to Save Newspapers: Print Your Own

Do you harbor a desire to become a newspaper tycoon but have only the budget of a city-room intern? Well, extra, extra, read all about it: Newspaper Club, an online London start-up, can help burgeoning Rupert Murdochs get started — so long as your idea of a media empire ranges from just five to 5,000 copies of your gazette.


In an era when traditional newspapers are hemorrhaging readers and staff as their revenues head south, the year-old Newspaper Club is proving there's still untapped demand for the medium — just not in the traditional sense. The kinds of papers Newspaper Club's clientele tend to print include bloggers' fanzines, literary works, school journalism projects and wedding-day keepsakes. The company also has a growing list of corporate clients, including the BBC, Wired's U.K. edition and smoothie-maker Innocent Drinks. Newspaper Club isn't about the news or the content, explains co-founder Russell Davis, "it's about ink on paper."