Imagine this sweet deal: Instead of paying big bucks for dozens of channels you don’t watch, you get to pick only the content you want: ESPN. Dexter. Every film Jessica Alba was ever in.
OK, now forget it. Ain’t gonna happen. At least, not in the near future. Yes, video travels the infobahn just like any other Net traffic. And the telcos are already using this bandwidth to deliver TV differently: New services like U-verse send out only the content you request — on demand, as it were. The industry calls this Internet protocol television, or IPTV. (Traditional cable works by sending all content to all consumers and letting the set-top box sort out who gets what.) From a technical standpoint, à la carte programming is a real possibility.
From a business standpoint, not so much. Many cable companies buy content in packages (MTV, for example, might come with VH1, BET, and Spike), so if you could pick only what you wanted, providers would be stuck paying for a lot of unused programming. They would likely have to raise fees to maintain their revenue. In 2006, the FCC explored à la carte programming and found that customers would be able to get only 20 channels before they saw hikes in their bills. And niche networks would likely fall by the wayside. (We’d miss you, Syfy.)
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